David Meerman Scott is my new guru. Hang the expense. I’m going to buy all his books on my AusStudy and then busk for rent and food !!!
If you’re in marketing, you’ve probably been influenced by David Meerman Scott’s New Rules of Marketing and PR. Originally published in 2006 (and updated several times since), it’s had a lasting impact on the practice of marketing.
Now he’s got a new book out, The New Rules of Sales and Service. Again, it’s a marketing must-read. Although I read last fall and included the book on my list of marketing books last month, I haven’t reviewed it here yet. Until now.
Although the title doesn’t say marketing, I’d suggest you put it on your reading list. Because sales and service interactions should be a continuation of marketing efforts and strategies.
Several of the new rules sound familiar to a marketing professional, but apply as well to sales and service organizations. For example:
Rule #1: “Authentic storytelling sets the tone.” Understanding the business story is critical for anyone engaging with the customer, including sales…
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